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Archive for the 'BOOK REVIEW' Category

Excellent book on style and writing ranked 850,000 on Amazon.

Friday, February 19th, 2010

A ranking of 850,000 on Amazon probably means a book sells one or two copies a year.  You could get a bit cynical and say you’re surprised it’s even that high.  However, as traditional and e-book publishers churn out those clone-like English writing texts that will guarantee you’ll write prose ‘not fit for Christian ear […]

Great book on creating a website published in 1997, ranked 269,560 on Amazon. Cost: One cent

Thursday, February 11th, 2010

There’s no way I or anyone else can make money on this book so consider this pro bono advice.  The best book I’ve found on how to create a successful website was published in 1997, and currently ranks #269,560 on […]

Why is the #1 selling book in ‘Audiology’ a book on writing and style?

Tuesday, February 9th, 2010

Do you find it odd that the book rated as the top selling title in Audiology on Amazon.com is a guide that provides suggestions on how to write stylistically superior prose? I thought it strange at first, but then it made perfect sense. I’m assuming there isn’t some strange anomaly like a misplaced category or […]

The Most Important Concept in Marketing began when? and I don’t know about it!

Wednesday, January 27th, 2010

Although the precise year for the promulgation of an idea that could have a vast effect on marketing could be argued, I’d put it at 1956.  It was the year Edward Sapir, the linguist, published and promulgated much of the writings he and his colleague Benjamin Lee Whorf had accumulated over a fifteen-year period in a […]

inthetext cited as a good place to save money: Idiots Guide to Financial Aid

Friday, January 8th, 2010

This website has been cited as a source for providing good information on saving money for college expenses in a book on financial aid.  Never mind that it is for idiots.  I’d hope idiots wouldn’t be applying for financial aid.  But whatever.  Click the link below if you don’t believe us.

Idiots Guide to Financial Aid

College English Homework Assignment circa 1917 -

Thursday, January 7th, 2010

In the ‘nothing new under the sun’ department or as Hamlet might say, “I am too much in the sun,” here is a suggestion on assigning homework for college English classes.  It seems like pretty good advice to me:
Since the aim is so to present real information as to hold the attention of an audience […]