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I was reading what is considered to be the best book on photographic lighting; it ranks number one in that category on Amazon. On the first page, it encourages the reader by stating that it’s easier than learning a foreign language.  It’s also easier for marketers to give things an ‘exotic’ foreign […]

I interrupt to bring to the forefront a policy statement issued by the TRANSAFRICA FORUM in October, 2008.  It is relevant, perhaps, to the recent tragedy in Haiti.  You decide.  In the fall of 2008, the ‘breakaway’ Republic of Georgia (not the State where Atlanta is located), but same-named former part of the former Soviet Union received […]

Although the precise year for the promulgation of an idea that could have a vast effect on marketing could be argued, I’d put it at 1956.  It was the year Edward Sapir, the linguist, published and promulgated much of the writings he and his colleague Benjamin Lee Whorf had accumulated over a fifteen-year period in a […]

 
People will often ask whether writing can be taught.  You rarely hear someone ask if playing the clarinet can be taught.  This is one of the few books that can help you write better.  It can even help you become a good writer.  It won’t tell you what to write, although there are books that […]

Could it be true that everyone will now be branding, or what is the more conventional term, “advertising” themselves in the future.  If that is the case, I am fearful that the ‘career’ self that is just one component of the total self, will grow disproportionately large until the question, “What do you do?” will […]

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